OnSunset
Designed to capture
pre-leasing interest
Echo Park, CA—This new community, located on Sunset Boulevard in Los Angeles, benefits from the area’s high walkability and seemingly endless nearby food, drink, and retail destinations.
OnSunset offers 176 residences and features best-in-class interior finishes. The amenity package includes a spa, indoor/outdoor fitness center, co-working space, and a large roof deck with expansive views of Hollywood and the Downtown skyline.
Golden-hour energy.
Coastal cool.
Urban fire.
Pre-Leasing
We wanted visitors to feel like they’ve discovered something truly special: a cool new community that’s still in its early launch phase.
OnSunset offers great security, comfortable living, and a warm feeling of coming home in one of the most alive parts of the city.
Deliverables
The pre-leasing landing page was designed to feel just as vibrant and welcoming as neighborhood itself. The golden-hour energy of Sunset Boulevard inspired the orange and terracotta color palette.
Everyone’s got sun... only a fortunate few can enjoy “The Set”
We kept everything super clean and minimal on purpose. In pre-leasing, it’s all about building anticipation and exclusivity, inviting people to join the VIP list without overwhelming, giving just a taste of the vibrant style that’s coming.
